Rihanna Remains "Unapologetic"

Rihanna has become a force to be reckoned with since her debut onto the music scene in 2005. Since then she has become a global superstar! She has platinum albums, sold out tours, countless endorsements, and a major social presence. With over sixty-two million fans on Facebook, over twenty-six million followers on Twitter, and Billboard's #1 top 40 pop song artist since 1992! She has all that and one still wonders how has she never achieved a number one album in her career? It is baffling to say the least! She has all these “fans” and her loyal fanbase that she calls the “Navy” but not enough of them go out to buy her album to secure her a number one album. So I wonder if they are more intrigued by Rihanna, the person, than Rihanna, the artist? Something that baffles me even more is that she is set to release her seventh studio album in seven years, Unapologetic, on November 19, 2012; the deluxe set of the album is selling at an astounding retail price of  $250. The deluxe set will feature things like a collectible vinyl record of remixes of her song “Diamonds” the first single off of the new album, a flash drive, and a handwritten book of lyrics and whatnot! I have no idea what her team was thinking when they came up with this! If she is not able to sell albums that are priced at $10, what makes them think someone is going to shell out a whole 250 bucks for a “deluxe” set? They really dropped the ball on this one and I hope they have not mass-produced this “deluxe” set because I really feel they will lose a lot of money if they do. I wonder what the distribution strategy for this will be like because I just do not see many people, if any, purchasing this “deluxe” set. I guess all will be revealed in the coming weeks and we will see if she scores her first number one album with Unapologetic! I know I will getting my copy because whether you like the girl or not there is no denying that she puts out good music and that’s what I’m here for!

photo credit: mtv.com