Tim Berry & Ellen Rohr: Business Plan Experts

Tim Berry and Ellen Rohr are two of the best when it comes to business plan development. Tim is all about business planning. He is an entrepreneur heading up his own business called Palo Alto Software. He built his company from the ground up with no outside investments. Now, that is a major feat if I have ever seen one. He has written several books and also teaches starting a business and business planning.

Ellen Rohr went from a plumber’s wife to a business builder. She thought she knew all there was to know about running a business because she had received her degree in Business Administration but in all honesty she did not even know how to balance a checkbook. She almost ruined the family business because of it. She bounced back and gathered people around her that could really be beneficial in her learning how to handle a business the right way. She started Bare Bones Biz, a venture capital and consulting company in 1995 and the rest is history.

One of the lessons that stuck out for me from Ellen was  “Let Go of What You Can’t Control”. There is no need to get down and out and upset over something that is out of your control. You have to find a way to pick yourself back up, go back to the drawing board and hopefully come out better on the other side. There is absolutely no time to waste if you plan on getting your business off the ground. Keep moving forward is key because there is always somebody everyday that is out there looking to take your idea or has your idea and wants to do it better than you do.

            A lesson that resonated with me from Tim Berry was the fact that if your business plan is finished that means that your company is finished as well. Your business plan should be constantly changing and evolving to keep up with the current trends so it won’t get lost with all the new technology and the new ways of handling business. If that happens then you might as well hang up your CEO hat and find another career. This was a very smart lesson to learn from Tim and it can actually go a very long way if you take heed to the lesson!

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Beyoncè Lip-Syncs & The World Ends

                              

The name Beyoncè has been wagging on everyone’s lips for the past week because she allegedly lip-synced the National Anthem during this year’s Presidential Inauguration. Now, I was not going to discuss this because of the simple fact that I thought it was ridiculous for the media and everyone to be going crazy over this claim. Since everyone else has an opinion about it then why not let mine be heard? My stance on this is: who cares? Whether or not she sang live should not even matter because it was her voice that millions of people heard on display that day. She sounded beautiful and looked amazing! Get over it! She is Beyoncè! She can basically do whatever she wants. It was claimed that Beyoncè lip-synced the performance because she did not have a chance to rehearse with the band! If that is the case then I do not blame her. I would rather her get up there and lip-sync to a beautiful pre-recording than sing live and risk the chance of messing the performance up. It was also said that the weather conditions really were not suited for a singer to really sing live! I don’t know how true that was since I’m not a voice doctor or professional but the point still remains: WHO CARES????? You can watch Beyoncè performing the National Anthem at the Presidential Inauguration and decide for yourself did she really lip-sync or do you really care if she did or not? Beyoncè nor her team have spoken out about the allegations but she did post an image to Instagram with her wearing a sweatshirt with the phrase, “Can I Live?” written on the front of it! Take that haters! Ha! I, for one, enjoyed it lip-synced or not. In other funny news about Beyoncè someone’s YouTube channel under the name BadLipReading have made an hilarious video of what they claim Beyoncè actually sang at the Inauguration ceremony! Hilarity ensues after you click HERE!!!!

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HUMAN LIKE YOU & I

So, celebrities have it bad when it comes to the media because everything that they do is magnified times 1000! They are always in the public eye and the average Joe could do the same thing and no one would really care. It really bothers me that people go crazy over the things that celebrities do like they are not human just like the rest of us. The most recent thing to hit the news that just made me roll my eyes were pics of Justin Bieber with a blunt in his hand! People went absolutely bonkers over this photo! Seriously, who cares about him smoking! I understand that smoking is not really legal in all states yet but cry me a river, Justin Bieber smokes weed! Now, I’m going to go jump off a cliff because my life isn’t worth living anymore! Yeah right! Let this young man live his life! He is definitely not the first or last person in the world to smoke! Now, let’s move on to some older news but recent as well. So, Rihanna decided to let Chris Brown back into her life (like he ever left). We all remember that fateful night when he beat her to smithereens but seriously that was 4 years ago and if she can move on from it then the world needs to as well. It’s her life and she can do what she wants with it. It may not be the smart thing to do according to some people but it’s not up to the public to play judge and jury! That privilege belongs to a higher power. Celebrities get it bad and I can only imagine how strong you have to be in order to not let the media and the public break you. Let’s face it, the public and the media can be very cruel and can make or break a celebrity. But celebrities are not holier than thou they are human just like non-celebrities and should be cut some slack. After all, it’s not up to celebrities to raise our younger generation even though a lot of them look up to these celebrities like Bieber and Rihanna. I do feel as though that they should be more careful with some of the things they do, but at the end of the day they should be living for themselves and not the media or the public. 

Stop & Listen!

In the entertainment industry protecting your business and everything within your business is key. It is definitely not all glitz and glamour. There are so many liabilities that come along with any business but within the entertainment industry everything that you create, intellectual property to be more specific, has to be protected. It all depends on what type of intellectual property you are trying to protect in order to know the right steps to take to protect it. Intellectual property includes symbols, images, inventions, and many others. So, with the help of several podcasts I will discuss the liabilities that you and I may encounter within our business.

The first podcast I reviewed, Registering Trademarks & Copyrights with U.S. Customs, discussed registering your trademarks and copyright with the U.S. Customs. This podcast really opened my eyes to something that I hadn’t been exposed to before. I thought once you registered a trademark and/or a copyright it was protected from any kind of infringement. Counterfeiting takes over $200 billion dollars from businesses I guess the saying is true that you learn something new everyday! I learned that after registering your trademark with the USPTO you must record your marks with the Customs and Border Protection (CBP). This provides you with the right to sue people on the black market selling your registered works. It also allows right holders to electronically file an Intellectual Property Rights recordation application. I never thought about the black market sellers who might infringe upon works that have been registered with the USPTO and now I know how to protect them if ever that problem arises.

The second podcast , Copyright Infringement and Damages, basically reiterated what I already learned in my Advanced Entertainment Law class. This podcast discussed rights of copyright owners, copyright infringement, and remedies for infringement. Copyright owners have the right to reproduce, distribute, adapt, etc. their copyrighted work. This is also important because it gives the copyright owners the right to sue someone for infringing on their work. Now copyright infringement is taking someone else’s work and using it as if you hold the copyright to it. That is illegal and if caught, you will be sued for it. You will be liable for any damages, both compensatory and statutory. You will also have to pay attorney fees and costs. Copyright infringement is serious business and if you’re found guilty you will pay! It’s just not worth it. Be original!

The third podcast, Trademarks and Domain Names, gave insight into how to protect your trademarked domain name and remedies to handle someone infringing on your domain name. It discusses what you need in order to trademark your domain name. Your domain name has to serve as more than just your address. Now, if you suspect someone is/has infringed on your domain name you can refer to the Uniform Dispute Resolution Policy (UDRP). This policy contains three elements they look at to see if your domain name is being infringed upon. One, the domain name has to be identical to your trademark, two, the person who registered the domain name isn’t utilizing it, and three, the domain name has to be used in bad faith. The Anticybersquatting Consumer Protection Act (ACPA) also provides remedies. It may take longer with the ACPA as opposed to the UDRP but the benefits from going the ACPA will definitely be worth it!